When it comes to establishing your brand identity for your medical practice, you will want to leave a lasting impression on customers’ minds. This can be achieved in several ways which are not that different from branding for any other type of business or industry.
One thing to consider when branding for healthcare is the type of image you want your brand to convey. This can depend on the niche or specialization that you offer. Read on to find out some top tips on how you can establish your brand identity and make it more recognizable to your customers!
Understanding Healthcare Branding
Today, patients have more options than ever before. Regardless of your niche and your location, you can be sure there are competitors who offer the same services within the area. As such, medical branding is necessary for your practice to be perceived in a desirable way by potential customers. Instead of simply pitching your services incessantly, you want your target audience to be able to relate to your brand as well as see you as an expert in the field.
Before you get started, you will need to have an idea of how you want your brand to be perceived. From there, you can go on to determine the exact feelings you wish to invoke in customers when they think of your brand. This can be achieved by doing research into your target audience.
Design a Logo
You cannot afford to do without a logo for your medical practice. When you first start to think about it, you don’t need to have all the details finalized yet. Just think about the essential elements, and inspiration will start to pour in from here. This will include your company name as well as a symbol or an icon that best represents what your brand offers.
If you already have something in mind, great! If you don’t, think about the images that come to mind when your niche is mentioned. This can quickly direct you to some feasible ideas. For instance, if your target audience is married couples, you may want to include a little heart symbol. There are all sorts of ways to come up with a minimalistic yet memorable logo.
Your medical practice logo will go on all your social media accounts as well as any official correspondence you may engage in, so think carefully! You don’t want it to end up looking too complicated, but at the same time, it should be something that sticks around in your customers’ minds even after one visit. If you already have an existing logo and wish to give it a revamp, you can do so as well.
Select a Color Scheme
This step can come before or after designing your logo, depending on the brand image you have already established. For instance, if your company colors are green and white, you can be sure that your logo will incorporate both these colors to some extent.
On the other hand, if you have yet to decide on the colors, you may select this hand in hand with designing your logo. One way is by experimenting with a few different color schemes and picking the one that looks best. Since you will likely be using this color scheme on your website, pamphlets and business cards, you will want to consider how this looks both in print and digitally. This also includes choosing a suitable font.
Certain colors are best associated with different target audiences. For instance, if your medical practice specializes in women’s health, using feminine colors may be a good choice. If your niche is in pediatrics, using bright colors will suit your medical practice well. On the other hand, these colors may not go so well if your niche is in fitness for professional athletes. Again, it’s all about taking into account the unique needs of your target audience. Think about what would most appeal to this group of individuals and start working from there. Conducting a survey on social media is a good way to get input and find out what your customers think.
Once you have decided on this color scheme, keeping things consistent is the next step. You don’t want to use a different color scheme on your website, your Facebook page, and your Instagram account. Ensuring consistency will allow customers to better identify your brand when they come across it.
Outsource Design Work
Unless you are also a graphic designer on the side, chances are that you will need to outsource your work. Do not be afraid to do so, as you will want your logo to be professional and convey the emotions of your brand.
To get started, you may go to Upwork and get in touch with designers who offer work within your budget. You can also filter your choices after reviewing each designer’s portfolio and find one that best suits your style. Whether you are open to designers from across the world or only those based in the United States, you are sure to find a few that can deliver exactly what you want. The good thing about Upwork is that you can easily work within your budget, as there are designers offering services from as low as $10 to $30 per hour!
Collaborating Docs Can Match Your Practice with a Collaborating Physician
Now that you have started establishing a brand identity for your medical practice, it’s time to get things up and running. If you are looking for a collaborating physician for your practice, Collaborating Docs will find a match within 14 days or less! The first step is to schedule a Zoom call to get a free quote for a monthly rate. If you decide to move forward, you pay a one-time $500 match fee. Our service includes legal guidance for state-specific requirements and much more! We look forward to hearing from you, so please reach out to schedule a Zoom call to get a free quote today!