As a nurse practitioner in the medical field, you may already know the importance of branding in healthcare. More than anything, the purpose is to establish a level of trust and credibility with potential customers so that they will turn to you when they need your services. Regardless of your unique specialization, there are sure to be competitors who draw in the same clientele and group of customers as your practice.
When deciding whether to engage your services, one huge factor customers will look at is the way you brand your medical practice. Of course, customers may not be directly aware that this is what they are doing, but they will definitely go to the practice that leaves a good impression on them and that has a good credibility rating. Another factor to take into consideration is how well they can personally relate to your brand. This is something you can work on when it comes to healthcare branding.
In this article, we share with you some top tips when it comes to branding for medical practices!
Decide on A Niche or Specialization
Even if you are a nurse practitioner who provides general medical care, think about what it is you can offer that sets you apart from others in the same field. This does not have to be something very technical or even straightforward.
For instance, if you are passionate about diet and nutrition, you can go for the angle where you help weight loss patients in particular. This does not have to mean that you will not be taking in any other patients at all, but that weight loss patients know they can come to you for specialized advice. Another angle you may wish to explore is what makes you unique. For instance, are you a working mom who is balancing your medical career with taking care of three young children? Other working parents can come to you for problems they frequently face trying to juggle this busy lifestyle.
Once you have decided on your niche or specialization, it’s time to identify your followers in that particular area. Often, this does not take a lot of work after you have identified the target population. If your specialization is weight loss, then you will be targeting patients who are looking to lose weight. As a working mom or dad and a nurse practitioner, your obvious target group would be parents who also work while caring for their young children.
Reach Out to Your Target Audience
Once you have identified your target audience, it’s time to reach out to them. This means going on social media, especially if your target audience is younger. From here, you will want to start sharing content that is relevant and interesting to them. Going for the angle of weight loss, you can share your best tips on a healthy diet to follow, how often you should work out, unhealthy practices that should be avoided while trying to lose weight, and much more. Think about the topics and areas of discussion that will draw potential customers in and share your expert insights with them.
Depending on how your content is shared, you may choose to start a YouTube channel, a Facebook page, an Instagram account, and much more. You may even wish to post the same content across your various social media pages to engage the separate audiences that can be found on each one.
A fun way you can do this by sharing a daily or weekly tip to all your followers or even email subscribers. The key to keeping your audience engaged is to be consistent and tailor your content to what they will find relevant and interesting. Not only are you providing them with the information they need, but your aim is also to pull them in, engage them, question them and show them that you care about what they do.
Focus on Gaining Trust by Giving Your Audience What They Want
Chances are your audience does not want to hear sales pitches about your services again and again. This is exactly what you should not do, no matter how tempting it may be. In order to engage your followers and subscribers, you should ask them what they would like to see or hear about. Your audience wants to get to know you as a person, considering your niche.
If you are dishing out weight loss advice, maybe you have gone through a period of time where you have gained a considerable amount of weight and needed help losing it in a healthy manner. By sharing your journey with this background in mind, your audience will know that you are able to relate to them, and consequently, will better trust your advice.
When you have established a certain level of trust and credibility with your audience, the hard work is almost done. You will not have to directly pitch your services in order for them to come to you when they require help. Answering questions and addressing your clients’ concerns in a manner that shows you care and are relatable to them is the best way you can gain the trust of potential customers. You have already critically positioned yourself as an expert in the area that most concerns them, and that is what branding in healthcare marketing is all about!
Come to Collaborating Docs to Get Matched with a Collaborating Physician
No matter the niche you have decided on, you may be looking for a collaborating physician to kickstart your medical practice. When you come to us at Collaborating Docs, we can get you matched with a collaborating physician within 14 days! In fact, most of our clients get matched within less than a week. Our services include legal guidance on state specific requirements as well as a collaborative practice agreement. To get a free quote, please schedule a Zoom call with us today!